Our mission

Andy Cowles

Inventive.media is the resource behind the international creative development director Andy Cowles. Creating profitable identities for brands that audiences love, Andy’s world class design, content and platform expertise adds value across an astonishing range of markets. Business, consumer or commercial, you can expect impact, engagement and outstanding results for your business.

 

What’s in it for you?

INCREASED DEMAND

The case studies on this site show that Andy’s work gets results. Strategy is important, but outstanding execution remains the key to increased engagement, more revenue and better yield.

BETTER DESIGN

Good design is good business, and always has been. Andy’s 360° approach and attention to detail delivers to Steve Jobs’ view; ‘The interface is the product’. Expect outstanding typography, robust templates and memorable brand marks.

SUCCESSFUL DEVELOPMENT

Inventive.media has a proven record in creating new brands. Andy has designed twelve successful launches in both digital and print, along with over thirty major brand reinventions for a wide range of international publishers.

CLOSE COLLABORATION

Learnings from every development project are organically embedded into your organisation. Centaur Media said: ‘In the process of doing the work Andy empowered and guided the major players on the team so they can, and are, continuing the project’s evolution’.

TRAINING

The Economist, Time Inc., Bauer, Future plc, DC Thomson, The Media Briefing, The PPA and Reed Business have all benefited from Andy’s original and effective design training. Every brief is different, so every course is individually created.

Testimonials

‘Andy brings a laser focus and bold thinking to the task of better sales and happier readers. He delivers the triple benefit of graphic power, editorial intelligence and superb management of the strange creatures known as editorial staff.’

Scott Mowbray, Editor-In-Chief, Cooking Light

‘One of the best-known and most highly-regarded Creative Directors in our entire industry. I trust him like I do few others to get the job – any job – done to the highest standards.’

Barry McIlheney, PPA CEO

‘Thank you so much for such a brilliant session. The team are still talking about it and we continue to use material from it to this day.’

Sally Shelford, Editor-In-Chief, Loose Women, ITV

‘An extraordinary creative talent, Andy is also versatile – able to work in fashion, celebrity, food, shelter and news with skills spanning print, digital, mobile and video.’

Evelyn Webster, EVP, Time Inc. USA

‘Andy Cowles is a creative and commercial genius, the magic star dust we needed.’

Inca Waddell, Marketing Director, Phaidon

‘After many years in the industry it’s become a less frequent event for me to see talks that are as enlightening and as engaging as yours yesterday. So thank you!’

Andrew Mills, Operations and Buying Manager, Tesco

‘We hired Andy to help us transition Farmers Guardian from tabloid to news magazine. He lived the project; our team loved working with him and learned a lot. The feedback to our new look has been overwhelmingly positive.’

Neil Thackery, Media Briefing CEO

‘Andy fixed all our logo development problems and many more. He gave us lots of options and listened to everything we said. He ‘got us’ as a business instantly, so the process was short, to the point and on budget.’

Lynda Newland, Marketing Director, Puzzler Media

‘Andy Cowles had arrived, the brilliant designer of Q magazine.’

Mark Ellen, from 'Rock Stars Stole My Life'

Keynotes

UPP, Belgium 2017

Keynote presentation on content trends at Belgium’s annual publisher conference.

PPA Retail forum 2017

Keynote presentation on audience behaviour and cover trends.

PPA Festival 2016 and 2017

Curator of UK’s biggest magazine conference. Co-ordinating over 60 separate speakers across six stages

The Buzz

Host of an all day 2015 PPA festival content stream focussing on digital trends, apps, mobile, freemium, vlogging, social sharing, digital watermarking, and more.

Monetizing Digital Media

Sold out workshops at The Media Briefing’s International conference in both Spring and Autumn 2015 and 2016.

William Reed Business Media

Keynote presentation at the 2015 editorial conference: ‘How to get more emotional engagement with your digital audience’.

PPA independent publishers conference

Host of the 2016, 2015 and 2014 multi-platform content stream.

Four trends and a truth

Keynote presentation at the 2015 PPA Independent Publisher conference.

DC Thomson

Keynote presentation at the 2015 editorial conference.

Guardian Masterclass

Guest speaker at the 2014 session of The Future Of Publishing.

Building trust in content

Presentation at the 2014 PPA Conferences in both London and Edinburgh.

Digital design trends

Keynote speaker at the Content Marketing Association’s 2014 breakfast briefing on digital design trends.

Awards

BSME Mark Boxer Award
BSME Launch of The Year for Know Your Destiny
BSME Launch of the Year for Pick Me Up
PPA Designer of The Year
PPA Title of The Year for Empire
SPD Silver medal for illustration for Rolling Stone
SPD 20 Merit awards for Rolling Stone

JUDGING

D&AD Chair of Judges for editorial design
PPA Final judge for the publishing awards
PPA Final judge for the PPA independent publishing awards
PPA Scotland final Judge for the PPA Scotland awards
Final Judge for Immediate Media’s internal awards
Final judge for the BSME New Talent Awards

ORGANISING

Managing and Judging Time Inc. editorial awards between 2007 and 2013. Co-presented the ceremonies with Omid Djalili, Rob Brydon, Connie Huq and others.