Creating profitable identities
for content brands

Profile

Andy Cowles

Inventive.media is a world class development resource for content brands. Led by creative director Andy Cowles, Inventive.media specialise in creating multi platform brand identities that audiences love. From fashion to fishing, we’re expert across an astonishing range of markets. Fluent at devising and implementing strategy on all platforms; we collaborate closely, add value seamlessly and deliver outstanding results at an exceptional price.

What’s in it for you?

INCREASED DEMAND

If you want your audience to keep looking, you need every part of your story to be adding value, not getting in the way. Our expertise at shaping and interpreting brand purpose establishes a unique point of view and a clear presentation of benefits; creating demand for both you and your commercial partners.

BETTER DESIGN

Good design is good business, and always has been. Our 360° approach and attention to detail delivers to Steve Jobs’ view; ‘The interface is the product’. Expect outstanding typography, robust templates and memorable brand marks.

SUCCESSFUL DEVELOPMENT

Inventive.media has a proven record in creating new brands. Andy Cowles has designed twelve successful launches in both digital and print, along with over thirty major brand reinventions for a wide range of international publishers.

CLOSE COLLABORATION

Learnings from every development project are organically embedded into a client’s organisation. But if there is requirement for additional training and coaching programmes, Inventive.media has fully tailored packages available.

Testimonials

‘Andy brings a laser focus and bold thinking to the task of better sales and happier readers. He delivers the triple benefit of graphic redress, editorial intelligence and superb management of the strange creatures known as editorial staff.’

Scott Mowbray, Editor-In-Chief, Cooking Light

‘One of the best-known and most highly-regarded Creative Directors in our entire industry. I trust him like I do few others to get the job – any job – done to the highest standards.’

Barry McIlheney, PPA CEO

‘Thank you so much for such a brilliant session. The team are still talking about it and we continue to use material from it to this day.’

Sally Shelford, Editor-In-Chief, Loose Women, ITV

‘Andy, an extraordinary creative talent, is also versatile – able to work in fashion, celebrity, food, shelter and news with skills spinning print, digital, mobile and video. ‘

Evelyn Webster, EVP, Time Inc. USA

‘Andy Cowles is a creative and commercial genius, the magic star dust we needed.’

Inca Waddell, Marketing Director, Phaidon

‘After many years in the industry it’s become a less frequent event for me to see talks that are as enlightening and as engaging as yours yesterday. So thank you!’

Andrew Mills, Operations and Buying Manager, Tesco

‘We hired Andy to help us transition Farmers Guardian from tabloid to news magazine. He lived the project; our team loved working with him and learned a lot. The feedback to our new look has been overwhelmingly positive.’

Neil Thackery, Media Briefing CEO

‘Andy fixed all our logo development problems and many more. He gave us lots of options and listened to everything we said. He ‘got us’ as a business instantly, so the process was short, to the point and on budget.’

Lynda Newland, Marketing Director, Puzzler Media

‘Andy Cowles had arrived, the brilliant designer of Q magazine.’

Mark Ellen, from 'Rock Stars Stole My Life'

Keynotes

UPP, Belgium 2017

Keynote presentation on content trends at Belgium’s annual publisher conference.

PPA Retail forum 2017

Keynote presentation on audience behaviour and cover trends.

PPA Festival 2016 and 2017

Curator of UK’s biggest magazine conference. Co-ordinating over 60 separate speakers across six stages

The Buzz

Host of an all day 2015 PPA festival content stream focussing on digital trends, apps, mobile, freemium, vlogging, social sharing, digital watermarking, and more.

Monetizing Digital Media

Sold out workshops at The Media Briefing’s International conference in both Spring and Autumn 2015 and 2016.

William Reed Business Media

Keynote presentation at the 2015 editorial conference: ‘How to get more emotional engagement with your digital audience’.

PPA independent publishers conference

Host of the 2016, 2015 and 2014 multi-platform content stream.

Four trends and a truth

Keynote presentation at the 2015 PPA Independent Publisher conference.

DC Thomson

Keynote presentation at the 2015 editorial conference.

Guardian Masterclass

Guest speaker at the 2014 session of The Future Of Publishing.

Building trust in content

Presentation at the 2014 PPA Conferences in both London and Edinburgh.

Digital design trends

Keynote speaker at the Content Marketing Association’s 2014 breakfast briefing on digital design trends.

Awards

BSME Mark Boxer Award
BSME Launch of The Year for Know Your Destiny
BSME Launch of the Year for Pick Me Up
PPA Designer of The Year
PPA Title of The Year for Empire
SPD Silver medal for illustration for Rolling Stone
SPD 20 Merit awards for Rolling Stone

JUDGING

D&AD Chair of Judges for editorial design
PPA Final judge for the publishing awards
PPA Final judge for the PPA independent publishing awards
PPA Scotland final Judge for the PPA Scotland awards
Final Judge for Immediate Media’s internal awards
Final judge for the BSME New Talent Awards

ORGANIZING

Managing and Judging Time Inc. editorial awards between 2007 and 2013. Co-presented the ceremonies with Omid Djalili, Rob Brydon, Connie Huq and others.